GDA labelling
A tool to help improve the food literacy of consumers
The What's Inside Guide Campaign Life Channel Adverts.
Adverts aired in GP surgeries featuring dietitian Nigel Denby giving advice on how to use GDA labels to check, compare and choose between products in a supermarket.
We publish our videos on our YouTube channel and you can access them directly in this area.
Advert focusing on salt intake.
Broadcast in: 2009
Duration:0.30min
Advert focusing on saturated fat intake.
Example GDA label
Can I simply add the big 4 in nutritional values and only two of the GDA icons eg Calories (energy) and saturated fat on my label?
FSA's salt campaign uses GDA figures